12 Apr Management of month-to-month rental apartments: how to find the best customers
One of the problems of owners in the management of month-to-month rental apartments is how to attract good clients. As experts in this area, Lodging Management is very clear on the types of guests we want for each of our properties, and we have recruitment strategies for different platforms and with media and strategic allies that result in effective and continuous occupation of long-stay apartments. Today we’ll focus on one of the partners with whom we have worked for years: Laura Martinez. She’s a real estate agent at Engel & Völkers who has made the promotion of our brand one of her personal causes and thus become one of our most beloved collaborators.
Recognized as a prestigious real estate agency, Engel & Völkers is synonymous with sophistication. Its more than 40 years in business and more than 13,500 consultants worldwide are a testament to its commitment to owners and tenants. The agency promotes all types of residential and commercial properties in the most exclusive areas of Barcelona, so its clients know its work well and trust it completely.
Laura Martínez works to promote our long-stay apartments to interested parties coming mainly from Northern Europe, France and Germany. Her clients are professionals of different ages looking for a temporary rental apartment in Barcelona from which they can comfortably telecommute, fulfill their social commitments and have as a good time in the Catalan capital as if they were in their own home. For these clients, it is important that the property be well furnished and meet their space requirements, especially when it comes to expats traveling with their families.
“With Lodging I make sure that my clients find homes, not just accommodation. Lodging makes sure that everything goes perfectly during the tenant’s stay and also gives a differential value to their apartments with their homestaging work. This is something that Engel’s clients value very much,” explains Martínez.
Between 2021 and 2022, Lodging was able to secure about 110 rentals each month, a healthy number considering the changes that have buffeted the real estate sector. Since the pandemic, many owners have decided to leave tourism rentals behind and switch to month-to-month rentals, in part because of changes in legislation regulating rental prices in Catalonia that make it easier for some residential properties to generate income from those rentals.
This new scenario and the fact that Barcelona is a strategic capital for business in Europe has facilitated the work of Laura Martinez as a real estate agent and has allowed us to create a great partnership with her for the management of month-to-month rental apartments.