20 May Barcelona holiday rental management: new customer profiles

Weekday or weekend, short stay or long, price averages, season of the year… There are many variables that affect Barcelona holiday rental management. But here at Lodging, we have a simple rule when it comes to optimizing tourist apartment rentals and occupation rates: know your audience. Users of tourism apartments are becoming more diversified, and each group has its own peculiarities. One thing they all have in common, though, is that they are becoming more demanding, and more prone to voice their demands. Today, we’d like to give you some insight into the new customer profiles we’ve seen, and also how best to listen to and serve them. If you do it properly, their experience will be unmatched, and your apartment will get the kind of good reviews and ratings you’ve dreamed about.

Holiday rental for groups

More and more groups of friends are opting for rental apartments when it comes to sightseeing or celebrating an event like a birthday, the end of an academic year, or bachelor/bachelorette parties, because apartments are perfectly adapted to their demands. Cold drinks in the fridge or in a welcome basket will put them in a good mood and, if the resources you give them also include maps or event flyers, exhibitions or museums, bars, restaurants, and nightclubs, your success is guaranteed.

With so many of these groups using social networks or the Internet as their primary research tools, you must take these into account when promoting your housing. With more than 15 years of experience in the sector, Lodging’s Barcelona holiday rental management positions our apartments very well on the major booking platforms. We are also an AirBnB Superhost and directly serve our online users. Leveraging the power of these platforms requires time and professional attention, which is why our owners trust us to manage their tourism apartments for them.

Couples on a getaway

A good apartment location is the most important factor for couples who decide to enjoy a few days together in Barcelona. They’ll spend considerable time relaxing in their Barcelona rental, so they’ll want comfortable furniture and appliances and household items in perfect condition. The Lodging Welcome Pack, which provides items for guests’ first breakfast, and our flexible check-out service are great perks that translate into very positive reviews. Good tips for intimate, elegant restaurants, relaxing couples’ massages, spa packages, or any other ways to spend quality time together will also be appreciated and enrich their experience.

Family holidays

A holiday rental offers great advantages for families, whether large or small. One of the primary ones is saving money in comparison with accommodating everyone in multiple hotel rooms. Comfort and flexibility are also standout features of Barcelona holiday apartments, which is very appealing to families with diverse needs. Above all, families that rent apartments prize a quiet, relaxed stay. This means that the rental must be in a safe neighborhood with good public transportation, and the building must be in optimal conditions. As for the apartment itself, its decoration should be modern and cozy, with open-plan living spaces that facilitate relaxation while still offering all the things a family with children requires: a well-equipped bathroom, a fully equipped kitchen to prepare meals, comfortable beds and good ventilation in all rooms.

Digital nomads

Is your holiday home in the city center or well connected to the financial district or airport? If so, you’re probably already familiar with the needs of business travelers and the requirements for renting flats to companies. The stays of these guests are short, they travel very little in high season, and usually they travel alone.

Digital nomads, on the other hand, are apt to spend much longer periods of time in the city. They will work from home, not the office, so a desk with a printer and chargers, perhaps even a universal adapter, and spaces that also offer relaxation and rest are what will earn you a good review. This type of traveler wants to be able to concentrate on work without dealing with hassles, so a good Wi-Fi connection and housekeeping services are non-negotiable if you want good reviews.

These are just a few of the new types of guests seeking tourism apartments, but there are even more niches to attend to: people with disabilities or allergies, the elderly, foodies, animal lovers… Each group has its own set of needs and priorities, but they all demand a good experience. If you want to satisfy them and get good reviews after their visits, contact Lodging Management. We are specialists in Barcelona holiday rental management and no guest can resist the experiences we offer.